The Aditya Birla Group had bought Pantaloons from rival Kishore Biyani’s Future Group in 2012 and thereafter, the Aditya Birla Group have consolidate their garments business recently into a single entity, Aditya Birla Fashion & Retail (ABFRL), by carving out premium apparel maker Madura Garments Lifestyle Retail Co. Ltd from Aditya Birla Nuvo Ltd and merging it with Pantaloons Fashion and Retail India Ltd to create India’s largest branded clothing company with annual sales of Rs.5,290 crore.
This move has created India’s largest branded apparel player, valued at Rs 12,000 crore !
Post restructuring, the new entity ABFRL will have retail footprint of 4.8 million sq ft, spread across 1,869 stores and around 6,000 additional points of sale with revenues of Rs 5,290 crore and debt of Rs 1,775 crore (as debt of around Rs 475 crore will be passed on from Madura to Pantaloons Fashion).
This consolidation will create India’s largest pure-play fashion & lifestyle company, with a strong bouquet of leading fashion brands and retail formats. This move brings India’s number-one branded menswear and womenswear players together. This will also bring all branded apparel businesses under one roof, accelerate the growth of these businesses, and help exploit emerging opportunities presented by the rapidly growing Indian apparel market.
A substantially healthier balance sheet will also help Pantaloons raise external equity, if it so chooses, to fund further growth. Combining forces will also help Pantaloons explore synergies through economy of scale. The consolidation will enable tapping of operational synergies on various fronts such as sourcing, real estate, and technology platforms.
Pantaloons offers its customers a collection of apparels and accessories from the stables of globally renowned brands. The private labels for men in western wear include Lombard, Rig, Bare Denim, Bare Leisure, SF Jeans, Byford, F Factor and JM Sport apart from trendy brands like Urbana, Scullers, John Miller and Indigo Nation. Akkriti provides a wide selection of ethnic wear.
The women’s section houses the private labels — Bare Denim, Bare Leisure, Rig, Annabelle, Honey, and Ajile — in western wear, as well as the choicest ethnic wear from RangManch, Trishaa and Akkriti. Popular brands like Lee Cooper, Biba and W are also available. The formal wear section offers a range of crisp and well-tailored collection by popular international brands such as Van Heusen, Allen Solly, Peter England and Louis Philippe.
Kids can choose from private labels like Bare Denim, Bare Leisure, Rig, or indulge in exclusive brands like Lee Cooper Juniors, Chalk, Poppers, Pink & Blue, and Sach in addition to international brands like Barbie and Disney. For the ethnic look, they can opt for traditional wear from Akkriti. The portfolio of brands also includes infant wear by Chirpie Pie.
Pantaloons offers much more than just apparel. Customers can shop from an assortment of watches from renowned international brands, including Tommy Hilfiger, Esprit, Kenneth Cole, Citizen, Timex, Titan and others.
Trendy sunglasses from Polaroid, Guess, Police, Scott, I Dee and Allen Solly are also available. The accessories and beauty segments display an attractive collection of ladies’ handbags from Lavie, Caprese, Fiorelli and Fastrack. Also available are products from colour cosmetic brands such as Bourjois, Chambor, Deborah, Faces, Revlon, Maybelline, and Lakmé, as well as a wide collection of exotic fragrances.
In its endeavour to meet the consumer’s ever-changing fashion needs, Pantaloons has introduced new brands that include Candies, Alto Moda, Turtle, Spykar, 109F, AND, Chemistry, Global Desi and Giny & Jony.
Considering all these, ABRFL is poised for a high growth in coming future. One need to accumulate at every decline to take part in growth story of India's largest branded apparel player.